Culture club – your business needs one
When it comes to attracting talent to your business what are you doing to become that magnet?
Recruiting has never been more challenging, especially in manufacturing given there are fewer candidates with the skills and knowledge in what is a shrinking talent pool.
So, if you want your manufacturing business to stay ahead of your rivals, it is important that you have the right company culture in place.
Today’s employees are a discerning bunch and it takes more than a fancy title and a half decent salary to ensure you can lure in the right people to your business – and keep the ones you already have!
Research by Linked In (from a survey in the US) revealed that company culture comes top of the list of requirements for employees – more so than the pay cheque.
It found that 70 per cent of those surveyed would not work for a leading company if it meant tolerating a poor workplace culture. It also discovered that 65 per cent would accept a lower salary while 26 per cent are not bothered about the ‘fancy’ job title.
By contrast, the top three elements that employees want from a positive workplace culture are:
- A sense of belonging (46%)
- Benefits over perks (44%)
- Support from the top (36%)
People don’t just want ‘a job’. They want to come to work and make a difference and, believe it or not, be happy! They want to be part of a company and workforce that brings the best out of them.
Having the right culture in place will achieve this. If your business is doing the right things, then everyone will get to know about it and that will make you an attractive proposition to candidates who will want to come and work for you.
So, what can you do to create the positive company culture that will have people eager to come and work for you?
Give meaningful work – There is nothing worse than dull tasks. Talented people want to accomplish and providing the right work will enable that.
Professional development – Employees nowadays want to keep learning and developing and so they want to work for businesses that actively support and encourage continued professional development.
Career progression – Valued employees want the opportunity to progress. It may be supervisory or managerial roles but equally it could be greater responsibility by working on larger projects. Understanding the aspirations of candidates and current employees is important to a positive work culture.
Workplace friendships – Working with people you like – and count as friends – has a huge impact on the workplace. Employee camaraderie generates positivity, which leads to a happy work culture. Bosses can play their part to achieve this and foster excellent working relations.
Clear values – People want to work for businesses that have core values, are ethical and put something back into society.
It’s time to assess if your business is creating the right culture. It is not all about an occasional free lunch, a ping pong table in the canteen or a gym pass. Businesses must be alert as to what motivates employees or risk missing out on the best talent.