How to use social media to find a new job
We live in a time where it’s no longer enough just to apply for roles via job boards and wait for a response from recruiters. These days job hunting is much more pro-active and social media is a great tool to use to find a new job. Recruiters regularly scour social media platforms when headhunting candidates and if you make yourself known, they are more likely to find you. These are some ways to use social media to find a new job.
If you want to know which companies are recruiting, you can use hashtags on Twitter to source opportunities. For example, if you search keywords such as #recruiting #hiring #jobs, you will find a lot of open positions. You may need to be a bit more specific though, if you want to ensure these are relevant to you. For example, if you want to work in Glasgow, you might search #hiring #Glasgow or industry specific #hiring #Glasgow #engineer. Try different combinations to increase your chances of finding as many vacancies as possible.
Networking can be good both for sourcing new opportunities and learning more about your industry. LinkedIn is one of the best social media platforms for networking as most professionals are active here. The great thing about LinkedIn is that you can search for specific companies and job titles, so you can connect with those who are responsible for making hiring decisions. For example, directors and recruitment staff are important connections to make when you’re searching for a new role. There is no harm in sending them a message to ask them about any opportunities they may have or even to arrange a meeting with them. You never know, this pro-active approach may just impress the right person!
Many employers check social media accounts before hiring and most will want to ensure new recruits are savvy with social media. A good way to lead recruiters to your social media accounts is to use a hyperlink within the content of your CV. Just make sure that the content won’t put them off. It is best to keep Facebook for your friends and use Twitter and LinkedIn for professional purposes, or at least for content which won’t be likely to prevent you from getting a job.
Recruiters need to know you are actively looking, so don’t be afraid to let them know. You can put something like ‘available for new opportunities’ on your LinkedIn and Twitter profile so that recruiters know they can contact you. Just be careful with this if you are already in employment, as this will be likely to worry your current employer. If you are in a contract job or temporary employment, you might want to put ‘available from’ and enter a specific date. It is also important to be clear about what type of role you are looking for and what skills you have, otherwise recruiters are likely to just dismiss you when they are sourcing candidates. Most don’t have the time to try and work out what type of experience you have, so you need to have as much detail as possible on your social media accounts.